Brewed with Love and Tradition: GCC Araku Valley Coffee

Discover the Unique Flavors and Empowering Story of Araku Valley Coffee

 

In the heart of the ASR District lies a hidden gem that has been captivating coffee enthusiasts worldwide – the Araku Valley Coffee. Nestled in the stunning agency area, this coffee is not just a beverage; it's a symbol of community, dedication, and sustainability. With around 150,000 tribal families at its core, Araku Valley Coffee is not your ordinary cup of joe. Let's take you on a journey through the picturesque landscapes of the Araku Valley and the captivating story of its coffee.

A Tale of Altitude and Flavor

The magic of Araku Valley Coffee starts with its unique altitude – an elevation of 900 to 1100 meters above sea level. This elevation imparts a richness to the texture, size, and taste of the coffee beans. Here, two distinct varieties flourish: Arabica Coffee and Robusta Coffee. Among these, the Arabica Coffee stands out, celebrated for its exceptional quality.

The region's organic cultivation practices ensure that each sip is a true reflection of nature's essence. The combination of rich soil properties, bean texture, and size results in a coffee that delights with an intense citrus flavor and a lingering aroma, all balanced by a medium acidity. This harmonious symphony of flavors has earned "Araku Coffee" international acclaim as a unique specialty brew.

Empowering Communities Through Coffee

At the heart of this flavorful journey lies a commitment to the tribal farmers who cultivate Araku Valley Coffee. The story isn't just about coffee; it's about empowerment and liberation from exploitation. The Global Coffee Corporation (GCC) plays a pivotal role, acting as a bridge between the tribal farmers and international markets.

No longer ensnared by middlemen, around 100,000 tribal families have found stability and prosperity through coffee cultivation. GCC's transparent auctioning system ensures fair prices, enabling these families to flourish. Each year, GCC announces the procurement price of Raw Coffee in advance and ensures the purchase of coffee beans from tribal farmers. The recent year, 2022-23, saw remarkable success, with higher purchase prices resulting in a collection of 530 metric tons of Raw Coffee by January 2023.

Flavors to Savor and Share

To bring the exquisite flavors of Araku Valley Coffee to the world, GCC offers a range of carefully crafted products. Filter coffee takes center stage, available under the brand name "Araku Valley" and "Vaishakhi." Options include blends of coffee and chicory, as well as 100% pure coffee. For those who prefer the convenience of instant coffee, a variety of options, including sachets and tins, cater to every palate.

Sustainable Practices and Impact

Beyond the flavors, Araku Valley Coffee contributes to environmental conservation and ecological balance. The coffee cultivation practices in this region are not just about taste; they're about making a positive impact on the land and its people. With e-Auctions for any excess coffee, transparency and fairness remain at the core of the coffee's journey from farm to cup.

Embark on a Flavorful Journey

Araku Valley Coffee isn't just a beverage; it's an experience that connects you with the land, the people, and the passion behind each cup. From the undulating landscapes to the hands that nurture each coffee bean, every sip tells a story. Join us on this remarkable journey, and together, let's celebrate the flavors of Araku Valley Coffee while making a meaningful impact on the lives of tribal communities.